2020 SEC

Mid-America Regional Council
2020 Spring Educational Conference
Friday, April 24, 2020



WHEN: Friday, April 24, 2020
WHERE: Bridgewood Resort Hotel & Conference Center, 1000 Cameron Way, Neenah, WI 54956 (Map)
The day’s events qualify for up to 7 hours of CPE.


Registration Info: TBA

Contact us at midamerica.ima@gmail.com with any questions.


Special Pre-Conference Networking Happy Hour!

WHEN: Thursday, April 23, 2020, 6:00-8:00PM
WHERE: The Ground Round Restaurant at the Bridgewood Resort Hotel & Conference Center, 1000 Cameron Way, Neenah, WI 54956 (Map)
(Note: any pre-conference purchases are on your own and not included in the registration cost of the conference)



8:00 – 8:30      Registration, Continental Breakfast, Networking

8:30 – 8:35        Welcome, Opening Remarks & Logistics

8:35 – 9:50        Powerful Personal Branding, presented by Jennifer Elder, CSP, President, The Sustainable CFO

9:50 – 9:55        Break

9:55 – 11:10     Motivating and Retaining the Younger Generations, presented by Judy Ruhl, Management Development Consultant / Trainer, Fox Valley Technical College

11:10 – 11:15   Break

11:15 – 12:30   GAAP: Generally Accepted Awesome Presentations, presented by Jennifer Elder

12:30 – 1:15     Lunch

1:15 – 2:30        Industry 4.0 and the Internet of Things, presented by Mike Trojecki, Vice President of Internet of Things & Analytics, Logicalis, Inc.

2:30 – 2:35       Closing Remarks

OPTIONAL (no discount if you do not attend)

3:15 – 3:25        Travel to tour site

3:30 – 4:30        Tour at Oshkosh Airport Products (maps/directions)


Solidify Your Success: Powerful Personal Branding – Jennifer Elder

Whether it is deliberate or not, you have a brand. Your brand is how your coworkers perceive you. It is developed from how you look, talk, and act. Your brand affects everything from how people respond to you, whether people want to work with you, whether you get the plum assignments, and whether you get that desired promotion. Discover what your current brand message is and how you can deliberately change or strengthen your brand.


Motivating and Retaining the Younger Generations – Judy Ruhl

With the abundance of Boomers retiring, organizations need to prepare to meet the needs of the next generation of employees. Come learn about the needs of Baby Boomers, Generation X, Millennials and Gen Edge in the workplace. Create a plan to attract and retain these next generations. Be a workplace of choice for the Millennials!

Learn About:

  • Characteristics of each generational group

  • Methods to manage, motivate and lead employees of each generation

  • Strategies to create harmony within an organization

  • Working towards common goals


Generally Accepted Awesome Presentations – Jennifer Elder

Have you ever presented financial results to a board and been confronted with glassy-eyed stares and stifled yawns, only to be followed with questions two weeks later It would be so much more productive for both you and the organization if your presentation was understood the first time. Learn essential PowerPoint dos and don’ts and before-during-after presentation skills to develop compelling and useful presentations.

Industry 4.0 and the Internet of Things – Mike Trojecki

IoT, AI and analytics are charging the way data is captured, used and analyzed. It impacts almost every part of our daily lives and yet we may not realize it. In this session, we’ll explore what makes up the Internet of Things, how data is collected in industrial, healthcare, education and smart communities and the benefits and downsides to Artificial Intelligence.


Tour – Oshkosh Airport Products

Oshkosh Airport Products is part of the Oshkosh Fire & Emergency segment of Oshkosh Corporation, which also includes Pierce Manufacturing, Frontline Communications, and Oshkosh Specialty Vehicles. Employing unmatched products, services, training and support, its mission is to protect and serve people around the globe with an integrated and comprehensive approach to emergency response. http://www.oshkoshairport.com/


Jennifer H. Elder, CSP, CPA, CMA, CIA, CFF, CGMA, MS

Jennifer Elder, CSP, CPA, CMA, CIA, CFF, CGMA, MS works with companies to find creative solutions to their most challenging problems. She helps organizations strategically position themselves to connect with customers, engage employees, and be more profitable. She has worked in construction, real estate development, manufacturing and distribution.

As a consultant and keynote speaker Jennifer is known for being energetic and enthusiastic. She has conducted seminars for the Fortune 500, the US Government, State CPA Societies, and CPA firms in 48 states and 6 countries. She is both a business strategist and an accounting expert who can make the complicated simple, practical and useful.

Jennifer is the author of “Faster Disaster Recovery” published by Wiley. CPA Practice Advisor named Jennifer one of the Top 25 Women in Accounting in 2018. The AICPA and MACPA named her a “Woman to Watch” in 2015. She has been awarded Outstanding Educator by the AICPA five times.

Jennifer earned the designation of Certified Speaking Professional (CSP). Making her one of only 10 people worldwide who hold both the CPA and CSP designations.

Jennifer is currently a member of the board of the New Hampshire Society of CPAs and a past member of the board of the Maryland Association of CPAs. She is a member of the NASBA/AICPA Joint CPE Standards Committee. Jennifer is also on the board of the National Speaker’s Association New England Chapter.



Twitter: @jelderCSP

LinkedIn: www.linkedin.com/in/jenniferhelder/

Judy Ruhl
Judy is a trainer/consultant with the Management Development Department of FVTC and has a proven track record in helping leaders, regardless of industry, meet their full potential. Her enthusiastic style keeps the training session moving while focusing on skill building. Her experience and flexibility ensure that each participant gains specific action items to get results. Particular areas of expertise include: Leadership (especially people skills), Train-the-Trainer, Myers-Briggs, Time Management, Generational Collaboration, Team Building and Strategic Planning.

While Judy specializes in training front-line supervisors and staff, she also works with all levels of leadership in organizations. She serves a variety of industries, including service, construction, manufacturing and law enforcement. She has been a production shift supervisor, a technical representative and a research chemist. For a global perspective, she's delivered and developed class exercises as part of a faculty exchange with a university in Russia. She has a B.S. in chemical engineering and a master’s degree in business administration. For more information about training Judy can provide for your organization, or to schedule a speaking engagement, call (920) 735-2526 or e-mail ruhl@fvtc.edu.

Mike Trojecki

Mike Trojecki is Vice President of Logicalis’ Internet of Things (IoT) and Analytics and host of the IoT Trojectory podcast.  At Logicalis, Trojecki responsible for developing the company’s strategy, partnerships and execution plan around IoT, Artificial Intelligence and data analytics technologies.

Prior to Logicalis, Mike served as VP of Digital Infrastructure at ePlus Technology, Inc. where he led ePlus strategy for emerging digital technologies.  Early on in his tenure at ePlus, Mike was the Senior Director of National Practices supporting ePlus’ Cisco and ecosystem partner relationships.  During this time, Mike led the company to 27 national and global awards over a 4 year period.

Over his 20-year career in Information Technology, Mike has led various practice, engineering and business development teams focused on helping customers understand how technology helps organizations achieve positive business outcomes.

Mike is a proud veteran of the United States Air Force where he served as a Tech Controller in the 89th Communications squadron supporting communications for Air Force One, the White House and various other government agencies.  He is also the proud husband and father to his wife Lori and his daughters, Kirsten and Violet.  Mike is an avid sports fan supporting the teams from his hometown of Philadelphia and enjoys the outdoors, running and spending time with his family, listening to music and watching movies in the theater.